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Published august 11 2025
The Forgetting Curve Explained (And How to Beat It)
Have you ever studied something one day, only to forget most of it the next?
That’s not because you’re “bad at remembering” — it’s because of a psychological phenomenon called the Forgetting Curve.
First discovered by psychologist Hermann Ebbinghaus in the late 1800s, the Forgetting Curve shows how quickly we lose information when we don’t actively try to retain it.
The good news? There are proven ways to flatten that curve so you remember more for longer.
What Is the Forgetting Curve?
The Forgetting Curve is a graph that shows how memory retention declines over time without review.
Ebbinghaus’ research found that:
Within 24 hours, you can forget up to 70% of what you’ve learned.
After a week, you might remember only 10–20%.
This happens because the brain naturally discards information it deems “unimportant” — and without reinforcement, new knowledge gets dumped.
Why We Forget So Fast
Forgetting is actually a feature, not a flaw. The brain is constantly making room for more useful or relevant information.
But for students, this means exam prep can feel like running on a treadmill — you study, forget, study again… and still forget.
📚 How to Beat the Forgetting Curve
The key to improving memory retention is interrupting the curve at the right times, so your brain gets the signal: this is worth keeping.
Here are the best science-backed strategies:
1. Spaced Repetition
Instead of cramming, review the material at increasing intervals (e.g., 1 day later, 3 days later, 1 week later). Each review strengthens memory pathways and resets the curve.
Example:
Day 1: Learn the topic
Day 2: Review
Day 4: Review
Day 7: Review
2. Active Recall
Testing yourself is far more effective than re-reading notes.
Every time you retrieve information from memory, you make it easier to recall in the future.
How to do it: Use flashcards, past papers, or teach the topic out loud without looking at your notes.
3. Interleaving
Instead of studying one subject in long blocks, mix different topics in a single study session. This challenges your brain to recall information in varied contexts — making it stick longer.
4. Dual Coding
Pairing words with visuals (diagrams, charts, mind maps) strengthens memory by engaging more areas of the brain.
5. Quality Sleep
During sleep, your brain consolidates short-term memories into long-term storage. Without enough sleep, your recall will suffer no matter how much you review.
Visualising the Curve
If you plotted forgetting on a graph, you’d see a steep drop right after learning — but with each review, the curve flattens until the information stays in long-term memory.
🎓 Want to Beat the Forgetting Curve for Good?
You don’t have to keep relearning the same things over and over. At NeuroStudyLabs, we show you how to use techniques like spaced repetition, active recall, and memory optimisation to study less, remember more, and walk into exams confident.
Learn the exact system top students use to lock information into long-term memory — and never start from scratch again.
Join the Full NeuroStudyLabs Course and start mastering your memory today.
✅ FAQ: The Forgetting Curve
1. How long should I wait before reviewing material?
Review within 24 hours of first learning, then space reviews further apart each time.
2. Does the Forgetting Curve apply to all subjects?
Yes — it affects all types of information, from maths formulas to language vocabulary.
3. Can cramming beat the Forgetting Curve?
Only temporarily. Without spaced repetition, most crammed information fades quickly.
Inspired by Research From
Frequently Asked Questions
NeuroStudyLabs is a neuroscience-backed study skills program designed for high school and university students. It teaches you how to learn smarter, stay focused, retain more, and perform better — using proven techniques from cognitive science and psychology.
Students who want to study smarter, not harder — especially:
Year 10–12 students preparing for exams
University students juggling heavy workloads
Burnt-out students who’ve tried everything
High achievers looking to stay ahead
Whether you’re struggling to stay focused or aiming for top scores, this course gives you the tools to get there.
No — this isn’t about generic advice.
NeuroStudy Labs is a complete system based on how your brain actually works. You’ll learn how to apply techniques like:
Active recall
Spaced repetition
Deep work focus
Learning identity & mindset building
And you’ll get planning tools, templates, and weekly systems to make it stick.
You get lifetime access to:
7 detailed, video-based modules
50+ lessons with engaging transcripts & visuals
NeuroStudy Planner
Reflection prompts, mini-exercises, and toolkits
An entire brain-based study system you can follow forever
The full course is designed to be completed slowsly over 2-4 weeks, but it’s self-paced — you can move faster or slower depending on your schedule. Many students start seeing results within the first week of applying the system.
It’s grounded in neuroscience, not guesswork.
This is not about cramming more in — it’s about changing how you study, how you think, and how you feel about learning. It’s transformation, not just information.
Yes. If you complete the course and don’t see any improvement in your focus, motivation, or results, we’ll give you a full refund within 30 days — no stress, no pressure.
Perfect — NeuroStudy Labs helps high achievers unlock even more potential. You’ll learn how to study more efficiently, reduce stress, and gain a competitive edge that lasts through university and beyond.
